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Posts Tagged ‘tablets’

Why Mobile Marketing needs to be a part of your mix – Now.

If it’s not currently a part of your company’s marketing mix, start now. Start thinking about how you will stay ahead of your competitors by reaching the increasing number of smartphones & tablets being carried by your target audience. Is your website optimized for mobile? How about your blog? Is there a customized application you could develop that would provide additional value? How can mobile marketing be integrated into your existing marketing mix?

“Consumers are 25% more likely to respond to advertising, (print, billboards, bus shelters, etc) if they are able to do so via a mobile response” ~ BusinessWorld

“Based on 74 campaigns during Q4 2009, and with a huge 69,854 respondents, the research revealed that on average, 22% were aware of a mobile advert — leading to a purchase intent rate of 5.4%” ~ Brandchannel

Together, these two data points indicate that consumers are not only responding favourably to mobile advertising from an awareness standpoint, but that this technology is translating into genuine purchase intent and sales. It comes down to making it easy for your customers to buy your product/service. Each step in between your customer and that customer purchasing your product decreases the likelihood that they will buy from you.

So, what can you do now to improve your mobile marketing efforts and increase your conversion rates in print and traditional advertising? Try playing to a person’s curiosity by adding a QR code to your ad. Link it to a customized mobile landing page. Provide them with a means of discovering what makes your product or services, awesome. QR Codes are very robust and can be used to store links to websites, videos, audio files, images and even SMS messages, so think about how you could integrate these into your existing advertisements.

Recently, we ran a small, local promotion designed to raise awareness for QR codes, local businesses and most importantly, to have some fun with mobile marketing & communications! Over the course of 5 days, we hid prize baskets at 5 different businesses across the city. Using social media (Twitter, facebook and a customized blog), we shared a QR Code clue as to where the prize basket was hiding that day. The first person to arrive at the secret location, claimed the prize. We also installed ‘digital ballot boxes’ at each location in order to reward subsequent visitors for playing along. This ballot entered them into a draw to win some amazing grand prizes including, VISA gift cards and a Blu-Ray player.

After the promotion, we analyzed the data and developed a report that outlined the success of the mobile campaign and how similar campaigns could work in the future. Here are the results of the case study:

QR code

QR Code Project

We learned that not only is awareness for QR codes high, integrating them into existing marketing and advertising activities is an excellent way to add a layer of interactivity on top of your ads.

Adoption of smartphones will increase exponentially in the next few years so you need to begin allocating resources to mobile marketing. Email me: matt@oryxadvertising.com to chat about how we can work together to develop a successful mobile marketing strategy for your business. For starters:

  • K.I.S.S. Keep It Simple, SIMPLE. It’s not just about making a QR code link to your Web page or your Facebook page. Even if those pages are optimized for mobile, chances are the content isn’t. Mobile content needs to be easy to access, to appreciate and to easy to share. If it fails the user on any one of those counts, it won’t create the reaction you’re hoping for.
  • See. Scan. See you later. I’m a big fan of integrating QR Codes into existing activities because taking a picture is faster and easier than looking up a twitter handle or keying in a URL into your mobile browser. Other technologies will arrive making things even easier (See NFC), but right now, QR Codes are king as they’re readily available & easy to use.
  • Let context dictate content. Make sure your mobile content is useful to consumers in the same location you expect them to experience it in. Don’t offer them videos in a location where they won’t be able to watch them right away.
  • We’re still early in the cycle. People won’t buy anything or fill out long-winded forms via your mobile site. It’s just another touch point in a series of consumer touch points designed to keep your message consistent. Great mobile sites serve up awesome content and create a means for your customers to connect with your brand through their desired platform – later if they wish. Your mobile site is a powerful medium for you to wow your audience, raise awareness and keep your brand top of mind for when your customers are ready to buy.

Content from list derived from “How to blend mobile marketing with Social Media” article. Credit: Jesse Stanchak, June 15, 2011

Interesting Data on Tablet Usage, Demographics and Mobile Marketing

June 7, 2011 11 comments

If I told you 14 months ago that there’s a market out there that doesn’t exist yet, but will be worth approximately $35 Billion by 2012, what would you say?

Last year, you may have said it’s impossible but that is exactly what the tablet market is estimated to be valued at by next year.

It’s no secret that Apple created this space with the launch of the iPad in 2010. Since then, there have been dozens of competitors enter the market hoping to capitalize on this newly developed category while trying to erode Apple’s marketshare strangle hold of nearly 90% of all tablets. Recently, these and other interesting usage statistics from 1st generation tablet users were revealed at the OMMA Tablet Revolution Conference in New York on June 6, 2011. I have collected this information below, please provide your feedback and thoughts.

Tablet Market

Tablet Devices in Market

I have had my BlackBerry Playbook for just over two weeks now and I’m finding i’m using it as a quick resource to the internet, browsing, games, youtube, music and movies. In addition to the Playbook, there is the iPad2, Dell Streak, Samsung Galaxy tab, Motorola Xoom, HP Slate, among others. So, how are people currently using their tablet today? What opportunities do tablets bring to advertisers and marketers with respect to mobile marketing? A panel that included David Gill , VP, Mobile Media and Marketing , The Nielsen Company, provided this insight:

  • UM research says 3 iPad owner mindsets – simplicity craver, on demand lifestyle, the family enabler
  • Tablet owners skews male, median age 38, Median HHI $142K, married w/ kids
  • Tablet owners download an average of 18 apps.
  • 65% want magazines on their tablet
  • Tablets are being used for fun, learning and to pass the time, but NOT so much to connect with friends as of yet
  • Interestingly, men aged 25-34 and women aged 45-54 use tablets the most
  • Holding up iPad – “This our new yard sign” – says Michael Fischer, CMo Coldwell Banker
  • Free apps are still the norm; must drive ways to get people to pay for apps
  • Consumers did not like ads that played music automatically when they engage (just like online)
  • Interactive ad features are a must, with videos being liked the most (75%)
  • Most tab users are NOT using their tabs to connect — more about content now
  • 56% of tablet users say they use it several times a day. 63% share their tablet with 2 or more people
  • The mobility of the tablet can help increase the validity of other channels, such as TV
  • Tablets are the “slouch” device. Lean back consumption & entertainment. Quickly becoming preferred web device while watching tv
  • Jeremy Lockhorn, Razorfish “tablets are not a replacement device, they are a media complementary device
  • What makes tablet different isn’t touch, but its form factor and inherent sharing
  • While there are challenges in this space, it’s a magical device with opportunities for everyone

Do you own a tablet? If so, which tablet do you own?

How To: Transfer Files over Home WiFi Network From PC to Playbook

June 2, 2011 13 comments

I’ve had my BlackBerry Playbook up and running for just over a week now and I continue to discover new things about it every day.

One of my favourite features thus far I sort of found by accident: Transferring files (music and movies) from my PC – Playbook over-the-air using my home WiFi network. 

One of the most overlooked benefits of BlackBerry in comparison to other devices is the ability to drag and drop media files from your computer through USB (or a wifi app) without having to use a proprietary music service such as iTunes.

Transferring music, videos and pictures to the playbook is easy. In fact, I discovered it’s even easier than I had expected. After connecting the tablet to my PC with the USB cable, here’s what I found when locating the directories I wanted to open:

Network Settings

That’s right! I Immediately noticed that the playbook was registering as a device on my wifi network! Curiously, I clicked on the playbook icon and it opened up sub directory files…and eventually… the location of where media and music would be stored on the device:

Playbook Folders

From here, all you need to do is select the folder where you would like the respective media file to live. In order to accomplish all of this, you need to ensure that you have network sharing enabled on your PC as well as enabling file & Wifi sharing on your playbook. Which is also super simple to do. Here’s how you enable file sharing on your playbook:

Enable File Sharing on Playbook

You can transfer any type of file from PC to Playbook using this method. Even work documents such as: presentations, client creative, invoices, spreadsheets, word documents, press releases, flash documents – whatever you need to customize your tablet experience.

This activity really highlighted the multi-tasking ability of the playbook for me as well. As I was pushing nearly 4GB of files to the Playbook over my wifi network, my wife was busy playing Papa’s Burgeria and also had the browser (Youtube), appworld, camera application, a stock video and facebook running in the background. There was no degradation of performance and she had no idea that I was uploading those files to the device.

SO you’ve un-boxed your Playbook. Now what?

May 25, 2011 5 comments

Following is a review of my first few hours with my new BlackBerry Playbook.

What are you going to use that thing for?

It’s a common question from my wife in regards to anything technology-based. Since I like shiny new pieces of tech, I usually come up with a really geeky response. The truth is – I’m not really sure just yet.

Based on what I know about tablets the moment I un-boxed my PlayBook, I made the following assumptions of what I would use it for:

For Fun: Movies & HDMI out, Twitter, browsing, writing entries in my blog, music, pictures, downloaded/YouTube/recorded videos.

For Business: Client presentations (go completely paperless), creative approvals and meetings.

Arguably, you can do all of this with a laptop – and that’s completely true. But what a laptop cannot do is offer all of this with the level of portability that BlackBerry can.

I have had my Playbook working for less than 12-hours at the time of writing this post. After un-boxing it, updating the software and registering the device, I started using it immediately and pushing it pretty hard to see what it was capable of. Here’s what I can tell you so far:

What makes it AWESOME: 

  1. Flash: It may be a small point to some, but there’s something to be said for experiencing the Internet as it was intended. I can watch episodes of Fringe (big fan) online, in HD..on my Playbook because it runs Flash.
  2. File Transfer. Transferring files wirelessly over WiFi. This is as easy as drag n’ drop into a folder from my PC to PlayBook.
  3. Power: I was pushing almost 4GB of files over WiFi to the device, running YouTube in the background, ESPN.com on the browser, the Facebook App, AppWorld and my wife was playing Sudoku. There was no degradation of performance & she had no idea I was uploading files to the device.
  4. WiFi: With Playbook, you don’t need a separate data plan. Great for consumers, bad for carriers. It also works really well on WiFi or through BlackBerry Bridge.
  5. BlackBerry Bridge: Without a native Calendar or Email App, the BlackBerry Bridge makes it possible to have both on your PlayBook. It was easy to setup and these applications work very well on the Playbook.
  6. Screen Shots: Ability to take screen grabs of the device’s screen (found this by accident).

What I won’t use it for/What I didn’t like:

  1. Writing long messages (emails, blog posts). Unless you have a bluetooth keyboard, I wouldn’t recommend this. I found even Twitter posts to be challenging.
  2. Facebook & Twitter. These two Apps need work for the Playbook. If you try to open them in the browser, they default to mobile sites which aren’t as feature-rich. One way to get around this is to open up Hootsuite or Tweetdeck in the browser as these seem to work fine. I wanted to see how close these two platforms were to a true browser experience. There is also no native spell-check which is a problem for me as I seem to have breakfast sausages for fingers. Also, when in the photo application, you cannot automatically send pictures to twitter. You need to add them in Hootsuite or with plixi/Lockers which is a little annoying.
  3. Search Sensitivity of AppWorld: This is NOT a PlayBook issue but an AppWorld issue that I’ll address here. I spent some time searching for PaperPlane, which is a very popular game on the Playbook. I tried variations – Paper Planes, Paper Airplanes but I couldn’t find it in AppWorld. Finally, I googled it – and noticed that it was actually called, “PaperPlane”. Tried the search again in AppWorld and it came up right away.
  4. BBM: Not a huge deal to me, but when evaluating the overall experience, I wanted to see if BBM would work. With the new software update – it’s supposed to, but I haven’t been able to get it to work through the BlackBerry Bridge yet. UPDATE: Installed new version of AppWorld and upgrade to BBM. Now works perfectly!
  5. MyWorld Apps: If you have BlackBerry Apps that you’ve already downloaded and paid for, chances are they will not be available for Playbook. I found this frustrating.
Also, if you’ve just un-boxed your Playbook, you’re probably wondering what to do with it. Try these to get you started:
  1. If you have a blackberry, connect with the blackberry bridge. Use your calendar app, contacts, mail and browser.
  2. Visit your favourite flash website. try: www.espn.com
  3. Enable Video chat on the device & call someone you know with a playbook.
  4. Play Need for Speed!
  5. Turn on file sharing to transfer music/movies over wifi from you PC (Settings – top right > Storage & Sharing > File Sharing ON)
  6. Try watching streaming flash video. Here’s fringe: http://www.watch-fringe-online.net/
What’s exciting about the playbook is it’s sheer power and sexiness. The accelerometer is very responsive, multi-touch on the screen is amazing and it feels great in your hands. The high resolution display makes watching videos/movies and viewing photos amazing and it’s incredibly intuitive. I also like the HDMI out, although I haven’t used it yet. You can shoot in HD, and watch in HD on your TV. There is also a lot of potential with the QNX browser and the most exciting applications are likely the ones that have not been released or invented yet. I’m really looking forward to discovering new uses for my Playbook each day from a business and personal perspective.
Although it’s lightweight and portable, it’s not durable or practical enough to take it out during a concert to shoot HD video or take it mountain biking with you. But you can say this about any tablet – or laptop.  Even though I’ve only had the device in my hands for a short while, I’d have to say that if someone asks me if they should buy a Playbook – I would definitely say yes.

QR Code Egg Hunt – Location Four: WeSellIt

April 29, 2011 Leave a comment

Congratulations to all of those in KW who used their QR code scanner on Thursday to find the fourth secret location, WeSellIt in Waterloo! Krista, Will and Barry at WeSellIt offered up some cool prizes in addition to the hidden Easter basket. For finding the secret location, several people were rewarded with an electric weed wacker! Perfect since gardening season is just around the corner!

Congratulations to Caryn who was the first to find WeSellIt’s store location in North Waterloo by using her QR Code reader to scan the secret clue:

QR Code Easter Egg Hunt

Secret Location

Here’s a picture of Caryn with her prize:

QR Code Easter Egg Hunt
There were also three others who found the secret location and walked away with special gifts from WeSellIt:

The final KWeggHunt location will be revealed on Friday! There are chances to win a Blu-ray player, $25 Visa card from ORYX Advertising, or a signed jersey from the Kitchener Rangers! Happy hunting!

QR Code Egg Hunt – Location Three: The MUSEUM

April 29, 2011 Leave a comment

Congratulations to all of those in KW who used their QR code scanner to find the third secret location, The MUSEUM in Kitchener! Included in the gift basket was a Nike Golf umbrella from BlackBerry, which proved to be a great prize as it has been raining quite heavily in KW over the past week. The clue was shared at 11:15 AM and was swiftly found and claimed by Jason less than 15 minutes later!

Here is what the clue looked like:

QR code egg hunt

QR Code Clue

Here’s a picture of Jason with his prize:
QR Code Egg Hunt

Jason with his KWeggHunt prize

Here’s a look at all of the goodies inside of the basket:

QR Code Egg Hunt

Easter Basket

Also, Jason had this to say about The QR Code Egg Hunt:

Jason's Status

QR Code Egg Hunt

Response to the promotion has been excellent and people around Waterloo Region are definitely tech savvy, having no trouble finding the secret location using QR code readers on their smartphones.

Friday marks the last day that a #KWeggHunt basket will be found & the secret location will hold a draw where someone will win a Kitchener Rangers Jersey, Blu-Ray player or $25 Gift Card from ORYX Advertising!

Have you ever heard of the HP TC 1100? Apple has.

March 16, 2011 2 comments

Sometimes looking at the past can provide a glimpse into the future.

Before the introduction of the Apple iPad in 2010, I doubt many of you could say with confidence that you knew what a tablet PC was. Sure, there were concepts out there, but the early adopters were very hard to find. What if I told you that tablets have not only been out for many years, but a REAL competitor to the 2010 iPad had been introduced back in 2003?!

1Ghz processor, 40GB to 80GB storage capacity, 10.4 inch VGA display, Stereo sound, 2x USB ports, SD card slot, PC card slot, VGA video output and headphone jack! No, these aren’t the specs for the iPad. Infact, the tech specs of the 2003 HP tablet far exceeded the on-board capabilities of the iPad launched some seven years later. Just look at the comparison:

What a Tablet!

Meet the HP TC 1100. Sexy name, I know.

Never heard of the HP TC 1100? You’re not alone. Although it retained a loyal following, HP promptly EOL’d this product back in 2005. (still 5 years before iPad). http://en.wikipedia.org/wiki/HP_Compaq_TC1100

I managed to dig up a technical review of the HP TC 1100 by Linda Epstein who unboxed the product in March 0f 2004. Among the pros of the device from Linda’s post:

  • The optional HP W500 802.11a/b/g WLAN is the best Wireless I have used to date
  • Light weight and compact, the TC1100 is great for travel
  • External pen activated icons and programmable”Q” Menu give you instant access to everything you need
  • Hybrid model gives you the option using it as a slate or a convertible
  • Quickly and easily detaches from the case and the keyboard for use as a Slate
  • fold out feet that allow you to angle the tablet on the desk for a more comfortable writing experience
  • Screen orientation changes automatically
  • 3 Year worldwide limited warranty

The cons that Linda identified in her review:

  • Optical drive must be purchased separately. (Who uses this anymore)
  • Unlike a convertible when the tc1100 is closed the face of the tablet is exposed and not protected so a case is a must. (Cause there have never been reports of iPads’ screen cracking)
  • For the first time user of a tablet pc the hardware information is in section 5 of the startup guide rather than in the front. If you a new user and don’t know where any of the buttons are or what they are for this is a problem (So they had to perfect the GUI a bit..)
  • Keyboard too close to the screen for comfort (If you want a keyboard, buy a Laptop!)

http://www.tabletpc2.com/Review-HPTC1100.htm

I can’t imagine where tablet technology might be today had there been more early adopters of the HP TC 1100 back in 2003.

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