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Posts Tagged ‘QR Codes’

QR Codes on Buck n’ Doe T-shirts

They’re sometimes called Buck n’ Does, Jack n’ Jills, Stag n’ Does… but if you’re not familiar with them, they’re basically just a big engagement party put on by the wedding party and close family. Typically, a hall is rented, bartenders are hired, booze is served, games are played – all in an effort to raise funds for the bride and groom for their upcoming wedding. My brother’s was this past weekend.

To separate the wedding party from the rest of the guests, often t-shirts are made that also identifies that person’s role in the wedding (Groomsman, Best Man, Bridesmaids, Bride, Maid of Honour, Groom, etc.). If you’ve read a few of the other posts on my blog, you know that I am a big fan of using QR Codes in interesting ways. What better than to add a layer of interactivity to the standard buck & doe shirts?!

QR Code T-Shirt

What does this QR Code link to you ask? Well, we ended up capturing some embarrassing video of my brother from my wedding last August, so I decided to create a QR code with the video embedded behind it so that whomever scanned it would be able to watch the video on their smartphone.

QR code

There some great analytics built into the code as well. I can track where it was opened, when it was opened, browser that opened it and what device. Not that it has much demographic relevance for this particular activity, but you get the point. Integrating QR codes into an existing campaign activity is a great way to increase interactivity of your platform be it print, billboard, retail, POS, brochures, etc., etc.

My brother and his fiancee? Our friends and family were very generous and we had some great prizes donated that helped them raise a good chunk of change to put towards their wedding. And, well, sure – he was a little red in the face but it’s all in good fun. Fun we can continue to enjoy for the life of the t-shirts and beyond.

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Why Mobile Marketing needs to be a part of your mix – Now.

If it’s not currently a part of your company’s marketing mix, start now. Start thinking about how you will stay ahead of your competitors by reaching the increasing number of smartphones & tablets being carried by your target audience. Is your website optimized for mobile? How about your blog? Is there a customized application you could develop that would provide additional value? How can mobile marketing be integrated into your existing marketing mix?

“Consumers are 25% more likely to respond to advertising, (print, billboards, bus shelters, etc) if they are able to do so via a mobile response” ~ BusinessWorld

“Based on 74 campaigns during Q4 2009, and with a huge 69,854 respondents, the research revealed that on average, 22% were aware of a mobile advert — leading to a purchase intent rate of 5.4%” ~ Brandchannel

Together, these two data points indicate that consumers are not only responding favourably to mobile advertising from an awareness standpoint, but that this technology is translating into genuine purchase intent and sales. It comes down to making it easy for your customers to buy your product/service. Each step in between your customer and that customer purchasing your product decreases the likelihood that they will buy from you.

So, what can you do now to improve your mobile marketing efforts and increase your conversion rates in print and traditional advertising? Try playing to a person’s curiosity by adding a QR code to your ad. Link it to a customized mobile landing page. Provide them with a means of discovering what makes your product or services, awesome. QR Codes are very robust and can be used to store links to websites, videos, audio files, images and even SMS messages, so think about how you could integrate these into your existing advertisements.

Recently, we ran a small, local promotion designed to raise awareness for QR codes, local businesses and most importantly, to have some fun with mobile marketing & communications! Over the course of 5 days, we hid prize baskets at 5 different businesses across the city. Using social media (Twitter, facebook and a customized blog), we shared a QR Code clue as to where the prize basket was hiding that day. The first person to arrive at the secret location, claimed the prize. We also installed ‘digital ballot boxes’ at each location in order to reward subsequent visitors for playing along. This ballot entered them into a draw to win some amazing grand prizes including, VISA gift cards and a Blu-Ray player.

After the promotion, we analyzed the data and developed a report that outlined the success of the mobile campaign and how similar campaigns could work in the future. Here are the results of the case study:

QR code

QR Code Project

We learned that not only is awareness for QR codes high, integrating them into existing marketing and advertising activities is an excellent way to add a layer of interactivity on top of your ads.

Adoption of smartphones will increase exponentially in the next few years so you need to begin allocating resources to mobile marketing. Email me: matt@oryxadvertising.com to chat about how we can work together to develop a successful mobile marketing strategy for your business. For starters:

  • K.I.S.S. Keep It Simple, SIMPLE. It’s not just about making a QR code link to your Web page or your Facebook page. Even if those pages are optimized for mobile, chances are the content isn’t. Mobile content needs to be easy to access, to appreciate and to easy to share. If it fails the user on any one of those counts, it won’t create the reaction you’re hoping for.
  • See. Scan. See you later. I’m a big fan of integrating QR Codes into existing activities because taking a picture is faster and easier than looking up a twitter handle or keying in a URL into your mobile browser. Other technologies will arrive making things even easier (See NFC), but right now, QR Codes are king as they’re readily available & easy to use.
  • Let context dictate content. Make sure your mobile content is useful to consumers in the same location you expect them to experience it in. Don’t offer them videos in a location where they won’t be able to watch them right away.
  • We’re still early in the cycle. People won’t buy anything or fill out long-winded forms via your mobile site. It’s just another touch point in a series of consumer touch points designed to keep your message consistent. Great mobile sites serve up awesome content and create a means for your customers to connect with your brand through their desired platform – later if they wish. Your mobile site is a powerful medium for you to wow your audience, raise awareness and keep your brand top of mind for when your customers are ready to buy.

Content from list derived from “How to blend mobile marketing with Social Media” article. Credit: Jesse Stanchak, June 15, 2011

QR Code Egg Hunt – Location Four: WeSellIt

April 29, 2011 Leave a comment

Congratulations to all of those in KW who used their QR code scanner on Thursday to find the fourth secret location, WeSellIt in Waterloo! Krista, Will and Barry at WeSellIt offered up some cool prizes in addition to the hidden Easter basket. For finding the secret location, several people were rewarded with an electric weed wacker! Perfect since gardening season is just around the corner!

Congratulations to Caryn who was the first to find WeSellIt’s store location in North Waterloo by using her QR Code reader to scan the secret clue:

QR Code Easter Egg Hunt

Secret Location

Here’s a picture of Caryn with her prize:

QR Code Easter Egg Hunt
There were also three others who found the secret location and walked away with special gifts from WeSellIt:

The final KWeggHunt location will be revealed on Friday! There are chances to win a Blu-ray player, $25 Visa card from ORYX Advertising, or a signed jersey from the Kitchener Rangers! Happy hunting!

QR Code Egg Hunt – Location Three: The MUSEUM

April 29, 2011 Leave a comment

Congratulations to all of those in KW who used their QR code scanner to find the third secret location, The MUSEUM in Kitchener! Included in the gift basket was a Nike Golf umbrella from BlackBerry, which proved to be a great prize as it has been raining quite heavily in KW over the past week. The clue was shared at 11:15 AM and was swiftly found and claimed by Jason less than 15 minutes later!

Here is what the clue looked like:

QR code egg hunt

QR Code Clue

Here’s a picture of Jason with his prize:
QR Code Egg Hunt

Jason with his KWeggHunt prize

Here’s a look at all of the goodies inside of the basket:

QR Code Egg Hunt

Easter Basket

Also, Jason had this to say about The QR Code Egg Hunt:

Jason's Status

QR Code Egg Hunt

Response to the promotion has been excellent and people around Waterloo Region are definitely tech savvy, having no trouble finding the secret location using QR code readers on their smartphones.

Friday marks the last day that a #KWeggHunt basket will be found & the secret location will hold a draw where someone will win a Kitchener Rangers Jersey, Blu-Ray player or $25 Gift Card from ORYX Advertising!

QR Code Egg Hunt – Location Two: Subworx Waterloo

April 27, 2011 Leave a comment

Congratulations to all of those in KW who used their QR code scanner to find the second secret location, Subworx in Waterloo! The clue was scheduled to be shared around 11AM however, due to Amazon’s EC2 server outage last week (which affected Hootsuite, the platform used to schedule these messages), a scheduling error caused the clue to be shared a few hours earlier. Even though the messages were deleted within 2 minutes of them being posted, a few speedy people managed to find the secret location and claim the prize!

Here is what the clue looked like:

QR Code Clue

Secret Location

Congratulations to Erika for finding the secret location, two days in a row!

@EVanholst

Day Two Winner of QR code Egg Hunt

Since the day’s prize was found so quickly, we decided to run another promotion in the afternoon with Subworx. The above clue was shared again and this time – the first person to arrive would receive a $25 VISA card from ORYX Advertising and Lunch from Tim at Subworx! Many people may not have been expecting a second #KWeggHunt giveaway, and the prize was claimed just after 5PM by BenWinner of the $25 VISA card from ORYX Advertising!
Response to the promotion has been excellent thus far and people around Waterloo Region are definitely tech savvy, having no trouble finding the secret location using QR code readers on their smartphones.

There are still more baskets hidden around the region with clues being sent out Tomorrow and Friday this week. Also, watch for a special QR code in today’s Waterloo Chronicle from Gibson’s Sound & Vision!

Stay tuned for special goodies being given away by ORYX Advertising this Friday! Follow the KW Egg Hunt on Twitter and on Facebook for details on the upcoming secret locations!

QR Code Egg Hunt – Location One: Fairview Mall

April 26, 2011 Leave a comment

Congratulations to all of those in KW who used their QR code scanner to find the first secret location, Fairview Park Mall in Kitchener! The prize basket was claimed within 30 minutes of the clue being shared across Facebook and Twitter. Here’s what the clue looked like:

Fairview Park Mall

Use your QR code scanner to find the secret location!

Erika was the lucky winner who, in addition to claiming the basket of goodies, also walked away with a $50 shopper card courtesy of Fairview Park Mall!

Response to the promotion has been excellent thus far and people around Waterloo Region are definitely tech savvy, having no trouble finding the secret location using QR code readers on their smartphones.

There are still more baskets hidden around the region with clues being sent out every day this week.

Stay tuned for special goodies being given away by ORYX Advertising this Friday! Follow the KW Egg Hunt on Twitter and on Facebook for details on the secret locations!

An Easter Egg Hunt Using QR Codes

April 20, 2011 1 comment

Last month I wrote a post asking if we have killed QR codes in North America. Formats, devices, platforms and readers seem to be hindering adoption of what is an easy and powerful way to access information using any camera-equipped smartphone.

To test this, recently I ran what just might have been the first ever Easter Egg hunt using QR codes. Over the course of a week in April, I hid Easter Baskets full of goodies (golf umbrellas, golf balls, Tim Horton’s gift cards, Easter Candy) at several secret businesses around Waterloo Region. Each day I posted a clue using QR codes through Facebook, our Blog and Twitter that provided instructions on how to find the hidden basket. The first person to arrive at the secret location claimed the prize. We also installed  ‘digital ballot boxes’ at each location to make sure that people playing along were rewarded. Inside each store, we displayed another QR code which linked to a webform for contact and email capture. These ballots entered the participant into a grand prize draw to win a Blu-ray player, $25 Visa gift card and a hockey jersey signed by the Kitchener Rangers.

Fairview

Subworx THE MUSEUM

Wesellit

Fairview Park Mall QR Code Clue QR code egg hunt QR Code Easter Egg Hunt
The goal of this activity was to raise awareness for QR codes, local businesses and to prove that your small business doesn’t need a massive marketing budget to run successful campaigns. The campaign generated some interesting data:
  • Prize baskets were claimed within 30 minutes of the clue being shared
  • On average, 25 people participated in the hunt each day. That’s 25 incremental visitors to each location each day.
  • Through blog traffic, @mentions & RTs on Twitter, facebook posts over 1,200 impressions were generated
Further details of the project can be found in this report:

QR code

QR Code Project

A very wide and diverse demographic participated in the KW Egg Hunt. This activity also proved that ‘gamifying’ your marketing campaigns and sharing them through social media is an effective way to create action, boost awareness & interest while adding a layer of interactivity onto your existing marketing activities.

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