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QR Code Egg Hunt – Location Four: WeSellIt

April 29, 2011 Leave a comment

Congratulations to all of those in KW who used their QR code scanner on Thursday to find the fourth secret location, WeSellIt in Waterloo! Krista, Will and Barry at WeSellIt offered up some cool prizes in addition to the hidden Easter basket. For finding the secret location, several people were rewarded with an electric weed wacker! Perfect since gardening season is just around the corner!

Congratulations to Caryn who was the first to find WeSellIt’s store location in North Waterloo by using her QR Code reader to scan the secret clue:

QR Code Easter Egg Hunt

Secret Location

Here’s a picture of Caryn with her prize:

QR Code Easter Egg Hunt
There were also three others who found the secret location and walked away with special gifts from WeSellIt:

The final KWeggHunt location will be revealed on Friday! There are chances to win a Blu-ray player, $25 Visa card from ORYX Advertising, or a signed jersey from the Kitchener Rangers! Happy hunting!

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QR Code Egg Hunt – Location Three: The MUSEUM

April 29, 2011 Leave a comment

Congratulations to all of those in KW who used their QR code scanner to find the third secret location, The MUSEUM in Kitchener! Included in the gift basket was a Nike Golf umbrella from BlackBerry, which proved to be a great prize as it has been raining quite heavily in KW over the past week. The clue was shared at 11:15 AM and was swiftly found and claimed by Jason less than 15 minutes later!

Here is what the clue looked like:

QR code egg hunt

QR Code Clue

Here’s a picture of Jason with his prize:
QR Code Egg Hunt

Jason with his KWeggHunt prize

Here’s a look at all of the goodies inside of the basket:

QR Code Egg Hunt

Easter Basket

Also, Jason had this to say about The QR Code Egg Hunt:

Jason's Status

QR Code Egg Hunt

Response to the promotion has been excellent and people around Waterloo Region are definitely tech savvy, having no trouble finding the secret location using QR code readers on their smartphones.

Friday marks the last day that a #KWeggHunt basket will be found & the secret location will hold a draw where someone will win a Kitchener Rangers Jersey, Blu-Ray player or $25 Gift Card from ORYX Advertising!

QR Code Egg Hunt – Location Two: Subworx Waterloo

April 27, 2011 Leave a comment

Congratulations to all of those in KW who used their QR code scanner to find the second secret location, Subworx in Waterloo! The clue was scheduled to be shared around 11AM however, due to Amazon’s EC2 server outage last week (which affected Hootsuite, the platform used to schedule these messages), a scheduling error caused the clue to be shared a few hours earlier. Even though the messages were deleted within 2 minutes of them being posted, a few speedy people managed to find the secret location and claim the prize!

Here is what the clue looked like:

QR Code Clue

Secret Location

Congratulations to Erika for finding the secret location, two days in a row!

@EVanholst

Day Two Winner of QR code Egg Hunt

Since the day’s prize was found so quickly, we decided to run another promotion in the afternoon with Subworx. The above clue was shared again and this time – the first person to arrive would receive a $25 VISA card from ORYX Advertising and Lunch from Tim at Subworx! Many people may not have been expecting a second #KWeggHunt giveaway, and the prize was claimed just after 5PM by BenWinner of the $25 VISA card from ORYX Advertising!
Response to the promotion has been excellent thus far and people around Waterloo Region are definitely tech savvy, having no trouble finding the secret location using QR code readers on their smartphones.

There are still more baskets hidden around the region with clues being sent out Tomorrow and Friday this week. Also, watch for a special QR code in today’s Waterloo Chronicle from Gibson’s Sound & Vision!

Stay tuned for special goodies being given away by ORYX Advertising this Friday! Follow the KW Egg Hunt on Twitter and on Facebook for details on the upcoming secret locations!

QR Code Egg Hunt – Location One: Fairview Mall

April 26, 2011 Leave a comment

Congratulations to all of those in KW who used their QR code scanner to find the first secret location, Fairview Park Mall in Kitchener! The prize basket was claimed within 30 minutes of the clue being shared across Facebook and Twitter. Here’s what the clue looked like:

Fairview Park Mall

Use your QR code scanner to find the secret location!

Erika was the lucky winner who, in addition to claiming the basket of goodies, also walked away with a $50 shopper card courtesy of Fairview Park Mall!

Response to the promotion has been excellent thus far and people around Waterloo Region are definitely tech savvy, having no trouble finding the secret location using QR code readers on their smartphones.

There are still more baskets hidden around the region with clues being sent out every day this week.

Stay tuned for special goodies being given away by ORYX Advertising this Friday! Follow the KW Egg Hunt on Twitter and on Facebook for details on the secret locations!

An Easter Egg Hunt Using QR Codes

April 20, 2011 1 comment

Last month I wrote a post asking if we have killed QR codes in North America. Formats, devices, platforms and readers seem to be hindering adoption of what is an easy and powerful way to access information using any camera-equipped smartphone.

To test this, recently I ran what just might have been the first ever Easter Egg hunt using QR codes. Over the course of a week in April, I hid Easter Baskets full of goodies (golf umbrellas, golf balls, Tim Horton’s gift cards, Easter Candy) at several secret businesses around Waterloo Region. Each day I posted a clue using QR codes through Facebook, our Blog and Twitter that provided instructions on how to find the hidden basket. The first person to arrive at the secret location claimed the prize. We also installed  ‘digital ballot boxes’ at each location to make sure that people playing along were rewarded. Inside each store, we displayed another QR code which linked to a webform for contact and email capture. These ballots entered the participant into a grand prize draw to win a Blu-ray player, $25 Visa gift card and a hockey jersey signed by the Kitchener Rangers.

Fairview

Subworx THE MUSEUM

Wesellit

Fairview Park Mall QR Code Clue QR code egg hunt QR Code Easter Egg Hunt
The goal of this activity was to raise awareness for QR codes, local businesses and to prove that your small business doesn’t need a massive marketing budget to run successful campaigns. The campaign generated some interesting data:
  • Prize baskets were claimed within 30 minutes of the clue being shared
  • On average, 25 people participated in the hunt each day. That’s 25 incremental visitors to each location each day.
  • Through blog traffic, @mentions & RTs on Twitter, facebook posts over 1,200 impressions were generated
Further details of the project can be found in this report:

QR code

QR Code Project

A very wide and diverse demographic participated in the KW Egg Hunt. This activity also proved that ‘gamifying’ your marketing campaigns and sharing them through social media is an effective way to create action, boost awareness & interest while adding a layer of interactivity onto your existing marketing activities.

Why do we treat NEW friends better than OLD friends?

March 18, 2011 3 comments

Note: The views expressed in this post are my own. I am in no way affiliated with Ally Bank. I have included this video to illustrate a point.

Twitter’s recent 5th Birthday was a significant milestone. Almost half a million twitter accounts are created daily which means more people on Twitter, more brands on twitter, more potential followers and more creative ways for companies to activate this audience via promotions, contests and giveaways.

You have no doubt seen contests like this one on facebook & twitter:

Twitter contest

It’s an attempt to promote your company by offering people an incentive to follow or like your brand. This acquisition strategy is typically reserved for big banks (Brilliantly illustrated by Ally Bank above) and telecommunications companies (New customers get a free HDPVR if you switch from your cable provider – Existing customers get nothing).

Why do we treat new friends better than old ones?

I think this strategy is backwards in Social. I understand that companies are looking for a way to monetize these platforms, but touting the number of followers you have or your likes on Facebook not only means nothing to your executives, it demonstrates no engagement with your audience.

And, there are other consequences of these types of ‘new follower’ promotions:

  • Existing follower/like base is highly likely to follow/unfollow, follow/unfollow, like/unlike, like/unlike you several times in an effort to qualify for the promotion. This leads to unnecessary monitoring and management of your followers.
  • Your existing follower base is likely following you because they like your products and want to remain in touch with you for special offers. They are likely to unfollow you/unlike you for good and never return.
  • People are only liking your brand in response to a promotion. It’s unlikely that they truly ‘Like’ your brand and are unlikely to recommend you to their followers.

Here’s a thought: A contest for everyone!

If you truly want to add to your engaged audience, not annoy your existing fans/followers and improve how you are being perceived by your Social audience, why not run a promotion such as this:

“As soon as we hit 10,000 followers (whatever the level) we’ll hold a random draw to give away a Blu-Ray DVD player to one of our lucky followers!”

You will notice the following:

  • Through Retweets and sharing on Facebook, your existing base of followers/likes will actively promote YOU as they try to help you hit the promotion level.
  • Higher retention of followers. People will assume this isn’t a one and done promotion and will follow you longer.
  • Although it has no meaning, you will quickly increase the number of followers/likes you have on Facebook/Twitter
  • You won’t exclude anyone that shouldn’t be excluded & won’t annoy your base of existing followers.

Now, go do it. I’m frantically following & unfollowing the above company in order to try and win the £20 Online Voucher!

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