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Canada 3.0: Creating Engagement and Collaborating With Digital Tools

During this week’s Canada 3.0 conference in Stratford, I was asked for my thoughts on how ORYX uses digital tools to collaborate with other individuals across our company as well as how we use these tools to engage our external audience. I’m not sure if it was simply a lack of preparedness on the topics or the on-the-spot nature of the video interview, but I feel like I gave a terrible interview – Hopefully it doesn’t make it off of the cutting room floor! I’m going to provide additional thoughts around these questions since I don’t feel that I was able to articulate my thoughts clearly and the possibility of you seeing my performance in this video worries me.

How does your company use digital tools to collaborate and share information?
With offices in Toronto and Kitchener-Waterloo, and clients from Vancouver to Miami, connectivity and collaboration are two important keys to ensuring our projects are kept on track and our clients are kept informed. We use Skype’s Video chat feature to hold weekly status meetings between offices to discuss current projects and deliverables. We also use Skype to hold regular update meetings with clients who are out of province or out of country. With gas prices soaring higher each day, Skype not only enables us to feel like we are meeting face-to-face, it also helps us control our travel expenses.

ORYX has deployed Salesforce.com internally as well. We use this cloud-based solution to stay on top of our new business leads, opportunities and to manage all of the contacts that flow into our business. Salesforce mobile enables us to keep a finger on the pulse of our sales pipeline and the stages that our clients are in within our sales cycle on the go. We have access to more timely information and can assign specific tasks to individuals across our organization no matter where we are.

At ORYX, we are also very heavy users of Google Docs. Google docs help us to collaborate on client projects, create and work inside project workflow documents in real time, create status updates and more. With Google docs, we not only feel like we are more connected on specific projects, it also helps us to keep on top of document versions, update in real-time and reduce our paper usage.

How does your company engage external audiences using digital tools?

The point I was trying to get across here during my video interview is that we are huge advocates of using social media platforms to engage our external audience. Through our personal and company blog and twitter accounts, we extend the marketing and advertising conversation to a wider audience, listen and respond to individuals who have questions or are looking for information on specific communications topics. As a company, our goal is to engage in conversations on twitter with at least one new person per day, and responding quickly to those who have questions for us individually, or as a company. The net result of this level of engagement has been increased awareness for our company, referrals, leads and even new business. Comments and questions on our blog have even resulted great conversations, and have led us to explore new segments of the market that were identified as being under-served.

How does your company use digital tools to collaborate across your organization and what tools do you use to engage your external audience? Keep the conversation going and visit our blog and Twitter accounts:

Matt Duench’s blog: mduench.wordpress.com

Matt Duench on Twitter: @mduench

ORYX Advertising on Twitter: @ORYXadvertising

ORYX Blog: oryxblog.com

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