Home > Blackberry, Business Strategy, Marketing, Uncategorized > Have we Killed QR Codes?

Have we Killed QR Codes?

Microsoft Tags, QR Codes, Bokode, Aztec code, Data Matrix, CueCat, ShotCode, Touchatag…These are just a few of the many forms of scanable information barcodes available.  Full list: http://goo.gl/91Q3w

How many QR code reader applications do I need to load on my BlackBerry? Seriously folks, this is getting a bit ridiculous. Widely used in Asia, there needs to be some sort of standardization with QR codes or the platform itself runs the risk of never becoming mainstream in North America.

Why can’t there be a single reader that can decipher multiple formats across multiple platforms (Windows/BlackBerry/Android/Apple)? Is this a Beta/VHS or Blu-Ray/HDDVD thing? Are we trying to see what the winning platform will be? Have we already killed QR Codes?

QR Codes are powerful. They contain so much data and among other things, are great to include in marketing materials to generate responses. I get excited when I see one on a box, in marketing material or on a website. They spark curiosity and are becoming increasingly understood and accepted.

Currently, there are several different Mobile OS platforms that interpret QR codes differently and have native reader apps. There are codes that can only be deciphered by Apple products and likewise for BlackBerry, Android and WinMo phones. Creating a standardized platform would make it easier for developers (don’t have to develop several codes for the same message), app makers (can focus on a specific platform and deliver value) and ultimately, those who would end up actioning your QR code.

More on QR Codes: 

Create your own QR Codes: http://qrcode.kaywa.com/

A list of QR code readers across platforms: http://www.mobile-barcodes.com/qr-code-software/

My BlackBerry Barcode:


UPDATE: March 31, 2011 – QR Codes, Goodbye and Good Riddance


  1. March 25, 2011 at 2:36 pm

    Let’s hope we can get closer to standardization — it would certainly speed adoption and help spread the benefit of mobile barcodes. I ate at a Casey’s restaurant the other day (which, btw, has improved dramatically since my last visit years ago); they had a QR code in the menu that brought up nutritional information for each item. With standardization and practical applications such as this the future of QR codes is bright.

  2. March 25, 2011 at 2:52 pm

    Thanks for your comment!
    It’s so true and it’s not like this is new technology. Japan has used these since the mid-90’s to track autoparts and barcodes have been around for, well – forever!
    I got annoyed when I was trying to view an infographic that had a Microsoft tag on it…my current reader wasn’t able to decipher it and had to waste time downloading the MS Tag reader. Takes too much time and the average person won’t bother to do this unless the process is simplified.

  1. April 20, 2011 at 8:22 pm

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